Toyota Australia


  Client: Toyota Australia / Swim Media Art Direction: Lee Jackson Description: For several years Caballeros has designed the look and feel of Toyota Australia’s annual convention for all sales staff. Each year the client chooses a theme, often based around conference destinations, including LA and Las Vegas. We are responsible for overall concept design [...]

Daikin International


  Client: Daikin International - Singapore Awards Gala Art Direction: Lee Jackson Description: Daikin is a Japan-based global air conditioning giant with strong market presence in Australia. In 2014 they flew their Australian sales force to Singapore for a lavish award ceremony. The visuals for the event evoked a futuristic Asian aesthetic with an emphasis on [...]

APRA Music Awards


  Client: APRA Art Direction: Lee Jackson Description: The Australian Performing Right Association (APRA) is Australia’s premiere body for music and performance copyright. Established in 1982, the APRA Music Awards recognises Australian music artists in various categories. This was the second year that Caballeros designed the graphics for the awards which, at the client’s request, [...]

GoGet Video


Art Director: Lee Jackson Copywriter: Brendan Shanahan Animation & Production: In The Thicket Production Description: GoGet is Australia’s largest and fastest-growing carshare company. This animation – intended for cinema advertising – was designed to raise brand awareness and sell the notion of carshare as a more flexible alternative to car ownership. To this end, Caballeros created [...]



Client: CarsGuide Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: CarsGuide is one of Australia’s largest online car classified sites. Research showed that choosing a new car was a complicated task that many consumers dreaded. In response, Caballeros offered the tagline “Buy Cars. Sell Cars. Simple”, complimented by a series of animations utilising whimsical visual [...]

Telstra – Onboarding Portal


  Client: Telstra Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: Telstra is Australia’s largest telecommunications company and one of the nation’s biggest private-sector employers. This huge project required us to create the look and tone for Telstra’s “Onboarding” intranet portal. A requirement for all new Telstra employees, the onboarding process consists of more than [...]

Toyota Kaizen


Client: Swim Media / Toyota Kaizen Art Direction: Lee Jackson Description: Kaizen is a Japanese word that means, roughly, "to change for the best". As a business philosophy, it has been used by Toyota for many years, especially as a way to motivate employees. In the spirit of kaizen, people who work for Toyota are constantly being [...]