Clients: GoGet, Sealy, Sydney Centennial Parklands, Power Australia Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: Infographics are an easy way to easily comprehend large amounts of complex information. These graphics were commissioned for a wide variety of uses and audiences: business-to-business, consumers, government and children.   [...]

Sydney Harbour Trust – Sydney Gold Honey


  Client: Sydney Harbour Trust Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: The Sydney Harbour Foreshore Authority is a body of the New South Wales State Government responsible for the stewardship and conservation of some of Sydney’s most beautiful public spaces. As a self-funding body, the Authority manages various businesses on Sydney Harbour, especially accommodation [...]



  Client: GoGet Carshare Art Direction: Lee Jackson Copywriter: Brendan Shanahan Description: GoGet is Australia’s largest car sharing service and growing rapidly. Caballeros Creative was tasked with creating all the digital and DM strategy for GoGet, as well as TV and cinema advertising. Car sharing is aimed primarily at the inner regions of Australia’s capitals [...]

CarsGuide Print


  Client: / TVC and Online Video Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: CarsGuide is Australia’s second-largest online car classified site. As the challenger brand to market-leader CarSales, the smaller company needed to stand out. The branding for CarsGuide took its cue from the relationship between a humourless “Mechanic” and a cheeky [...]

Telstra – Onboarding Portal


  Client: Telstra Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: Telstra is Australia’s largest telecommunications company and one of the nation’s biggest private-sector employers. This huge project required us to create the look and tone for Telstra’s “Onboarding” intranet portal. A requirement for all new Telstra employees, the onboarding process consists of more than [...]

IFAW – i4Animals


  Client: IFAW - International Fund for Animal Welfare Art Direction: Lee Jackson Copywriter: Brendan Shanahan Description: The International Fund for Animal Welfare (IFAW) is one of the world’s largest animal charities, but is relatively unknown in Australia. This regular giving program was conceived as a way for people to connect with the organisation and [...]

New Zealand Coastguard – “Team Rescue”


  Client: New Zealand Coastguard Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: In their native country, the New Zealand Coastguard is something of a cultural icon, almost what surf lifesavers are to Australians. Staffed entirely by volunteers, the Coastguard is a strong part of local communities and relies on philanthropy for their funding. “Team Rescue” [...]

Baker IDI – B*United


  Client: Baker IDI Art Direction: Lee Jackson Copywriter: Brendan Shanahan Description: Based in Melbourne, Australia, Baker IDI is a medical research institute born of the merger between the Baker Heart Research Institute and the International Diabetes Institute. Baker IDI needed a regular giving program that branded the new research entity while not destroying the [...]

CARE Australia – Emergency Fundraising Marketing


  Client: Care Australia Art Direction: Lee Jackson Copywriter: Brendan Shanahan Description: CARE Australia is a non-profit that works in the developing world by assisting with emergency disaster relief, community building projects and, especially, supporting women and girls through economic and educational empowerment. This mail pack was an emergency relief appeal with the added, wider goals [...]

Unicef Australia


Client: UNICEF Australia Art Direction: Lee Jackson Copywriting: Julie Cronin, Rowena Galvin, Gillian Browne, Brendan Shanahan Description: Innovative online marketing has been a hallmark of UNICEF’s fundraising efforts. The multiple projects featured here include, among others, “Swat Team”, an online game for malaria awareness in which users are encouraged to “swat” virtual mosquitoes and a campaign for “Global Parents”, [...]