Toyota Australia


  Client: Toyota Australia / Swim Media Art Direction: Lee Jackson Description: For several years Caballeros has designed the look and feel of Toyota Australia’s annual convention for all sales staff. Each year the client chooses a theme, often based around conference destinations, including LA and Las Vegas. We are responsible for overall concept design [...]



Clients: GoGet, Sealy, Sydney Centennial Parklands, Power Australia Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: Infographics are an easy way to easily comprehend large amounts of complex information. These graphics were commissioned for a wide variety of uses and audiences: business-to-business, consumers, government and children.   [...]



  Client: GoGet Carshare Art Direction: Lee Jackson Copywriter: Brendan Shanahan Description: GoGet is Australia’s largest car sharing service and growing rapidly. Caballeros Creative was tasked with creating all the digital and DM strategy for GoGet, as well as TV and cinema advertising. Car sharing is aimed primarily at the inner regions of Australia’s capitals [...]

CarsGuide Print


  Client: / TVC and Online Video Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: CarsGuide is Australia’s second-largest online car classified site. As the challenger brand to market-leader CarSales, the smaller company needed to stand out. The branding for CarsGuide took its cue from the relationship between a humourless “Mechanic” and a cheeky [...]

Telstra – Onboarding Portal


  Client: Telstra Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: Telstra is Australia’s largest telecommunications company and one of the nation’s biggest private-sector employers. This huge project required us to create the look and tone for Telstra’s “Onboarding” intranet portal. A requirement for all new Telstra employees, the onboarding process consists of more than [...]

Merry Christats


  Client: Caballeros Creative Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: What is Christmas in Australia like? Simultaneously fabulous and terrifying, the world's smallest continent and largest island exerts a powerful thrall over the world's consciousness. This infographic was sent as an EDM to all our clients and contacts. Through the power of statistics we [...]

Toyota Kaizen


Client: Swim Media / Toyota Kaizen Art Direction: Lee Jackson Description: Kaizen is a Japanese word that means, roughly, "to change for the best". As a business philosophy, it has been used by Toyota for many years, especially as a way to motivate employees. In the spirit of kaizen, people who work for Toyota are constantly being [...]



  Client: The Dubs / Citibank Australia Art Direction: Lee Jackson Description: These Infographics were part of a Facebook promotion. Each user had to answer a few questions about their attitudes towards money and finances. At the end of the questionnaire, depending on their answers, the user was presented with an infographic that best described their [...]

Austrade – Study in Australia


Client: Australian Department of Trade (Austrade) - Study in Australia Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: Education for international students is one of Australia’s largest industries, and a huge growth area. Government department, Austrade, wanted a one-stop portal for those considering study in Australia. Unlike sites for other countries, which are often bureaucratic and [...]

Unicef Australia


Client: UNICEF Australia Art Direction: Lee Jackson Copywriting: Julie Cronin, Rowena Galvin, Gillian Browne, Brendan Shanahan Description: Innovative online marketing has been a hallmark of UNICEF’s fundraising efforts. The multiple projects featured here include, among others, “Swat Team”, an online game for malaria awareness in which users are encouraged to “swat” virtual mosquitoes and a campaign for “Global Parents”, [...]