CARE Australia – Emergency Fundraising Marketing


  Client: Care Australia Art Direction: Lee Jackson Copywriter: Brendan Shanahan Description: CARE Australia is a non-profit that works in the developing world by assisting with emergency disaster relief, community building projects and, especially, supporting women and girls through economic and educational empowerment. This mail pack was an emergency relief appeal with the added, wider goals [...]

Unicef Australia


Client: UNICEF Australia Art Direction: Lee Jackson Copywriting: Julie Cronin, Rowena Galvin, Gillian Browne, Brendan Shanahan Description: Innovative online marketing has been a hallmark of UNICEF’s fundraising efforts. The multiple projects featured here include, among others, “Swat Team”, an online game for malaria awareness in which users are encouraged to “swat” virtual mosquitoes and a campaign for “Global Parents”, [...]