Toyota Australia


  Client: Toyota Australia / Swim Media Art Direction: Lee Jackson Description: For several years Caballeros has designed the look and feel of Toyota Australia’s annual convention for all sales staff. Each year the client chooses a theme, often based around conference destinations, including LA and Las Vegas. We are responsible for overall concept design [...]



Clients: GoGet, Sealy, Sydney Centennial Parklands, Power Australia Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: Infographics are an easy way to easily comprehend large amounts of complex information. These graphics were commissioned for a wide variety of uses and audiences: business-to-business, consumers, government and children.   [...]

Daikin International


  Client: Daikin International - Singapore Awards Gala Art Direction: Lee Jackson Description: Daikin is a Japan-based global air conditioning giant with strong market presence in Australia. In 2014 they flew their Australian sales force to Singapore for a lavish award ceremony. The visuals for the event evoked a futuristic Asian aesthetic with an emphasis on [...]

APRA Music Awards


  Client: APRA Art Direction: Lee Jackson Description: The Australian Performing Right Association (APRA) is Australia’s premiere body for music and performance copyright. Established in 1982, the APRA Music Awards recognises Australian music artists in various categories. This was the second year that Caballeros designed the graphics for the awards which, at the client’s request, [...]

Sydney Harbour Trust – Sydney Gold Honey


  Client: Sydney Harbour Trust Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: The Sydney Harbour Foreshore Authority is a body of the New South Wales State Government responsible for the stewardship and conservation of some of Sydney’s most beautiful public spaces. As a self-funding body, the Authority manages various businesses on Sydney Harbour, especially accommodation [...]

GoGet Video


Art Director: Lee Jackson Copywriter: Brendan Shanahan Animation & Production: In The Thicket Production Description: GoGet is Australia’s largest and fastest-growing carshare company. This animation – intended for cinema advertising – was designed to raise brand awareness and sell the notion of carshare as a more flexible alternative to car ownership. To this end, Caballeros created [...]



  Client: GoGet Carshare Art Direction: Lee Jackson Copywriter: Brendan Shanahan Description: GoGet is Australia’s largest car sharing service and growing rapidly. Caballeros Creative was tasked with creating all the digital and DM strategy for GoGet, as well as TV and cinema advertising. Car sharing is aimed primarily at the inner regions of Australia’s capitals [...]

CarsGuide Print


  Client: / TVC and Online Video Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: CarsGuide is Australia’s second-largest online car classified site. As the challenger brand to market-leader CarSales, the smaller company needed to stand out. The branding for CarsGuide took its cue from the relationship between a humourless “Mechanic” and a cheeky [...]



Client: CarsGuide Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: CarsGuide is one of Australia’s largest online car classified sites. Research showed that choosing a new car was a complicated task that many consumers dreaded. In response, Caballeros offered the tagline “Buy Cars. Sell Cars. Simple”, complimented by a series of animations utilising whimsical visual [...]

Telstra – Onboarding Portal


  Client: Telstra Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: Telstra is Australia’s largest telecommunications company and one of the nation’s biggest private-sector employers. This huge project required us to create the look and tone for Telstra’s “Onboarding” intranet portal. A requirement for all new Telstra employees, the onboarding process consists of more than [...]