Daikin International


  Client: Daikin International - Singapore Awards Gala Art Direction: Lee Jackson Description: Daikin is a Japan-based global air conditioning giant with strong market presence in Australia. In 2014 they flew their Australian sales force to Singapore for a lavish award ceremony. The visuals for the event evoked a futuristic Asian aesthetic with an emphasis on [...]

APRA Music Awards


  Client: APRA Art Direction: Lee Jackson Description: The Australian Performing Right Association (APRA) is Australia’s premiere body for music and performance copyright. Established in 1982, the APRA Music Awards recognises Australian music artists in various categories. This was the second year that Caballeros designed the graphics for the awards which, at the client’s request, [...]

Sydney Harbour Trust – Sydney Gold Honey


  Client: Sydney Harbour Trust Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: The Sydney Harbour Foreshore Authority is a body of the New South Wales State Government responsible for the stewardship and conservation of some of Sydney’s most beautiful public spaces. As a self-funding body, the Authority manages various businesses on Sydney Harbour, especially accommodation [...]

GoGet Video


Art Director: Lee Jackson Copywriter: Brendan Shanahan Animation & Production: In The Thicket Production Description: GoGet is Australia’s largest and fastest-growing carshare company. This animation – intended for cinema advertising – was designed to raise brand awareness and sell the notion of carshare as a more flexible alternative to car ownership. To this end, Caballeros created [...]



  Client: GoGet Carshare Art Direction: Lee Jackson Copywriter: Brendan Shanahan Description: GoGet is Australia’s largest car sharing service and growing rapidly. Caballeros Creative was tasked with creating all the digital and DM strategy for GoGet, as well as TV and cinema advertising. Car sharing is aimed primarily at the inner regions of Australia’s capitals [...]

CarsGuide Print


  Client: CarsGuide.com.au / TVC and Online Video Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: CarsGuide is Australia’s second-largest online car classified site. As the challenger brand to market-leader CarSales, the smaller company needed to stand out. The branding for CarsGuide took its cue from the relationship between a humourless “Mechanic” and a cheeky [...]

Telstra – Onboarding Portal


  Client: Telstra Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: Telstra is Australia’s largest telecommunications company and one of the nation’s biggest private-sector employers. This huge project required us to create the look and tone for Telstra’s “Onboarding” intranet portal. A requirement for all new Telstra employees, the onboarding process consists of more than [...]

IFAW – i4Animals


  Client: IFAW - International Fund for Animal Welfare Art Direction: Lee Jackson Copywriter: Brendan Shanahan Description: The International Fund for Animal Welfare (IFAW) is one of the world’s largest animal charities, but is relatively unknown in Australia. This regular giving program was conceived as a way for people to connect with the organisation and [...]

New Zealand Coastguard – “Team Rescue”


  Client: New Zealand Coastguard Art Direction: Lee Jackson Copywriting: Brendan Shanahan Description: In their native country, the New Zealand Coastguard is something of a cultural icon, almost what surf lifesavers are to Australians. Staffed entirely by volunteers, the Coastguard is a strong part of local communities and relies on philanthropy for their funding. “Team Rescue” [...]

Baker IDI – B*United


  Client: Baker IDI Art Direction: Lee Jackson Copywriter: Brendan Shanahan Description: Based in Melbourne, Australia, Baker IDI is a medical research institute born of the merger between the Baker Heart Research Institute and the International Diabetes Institute. Baker IDI needed a regular giving program that branded the new research entity while not destroying the [...]