Client: Swim Media / Toyota Kaizen
Art Direction: Lee Jackson
Kaizen is a Japanese word that means, roughly, “to change for the best”. As a business philosophy, it has been used by Toyota for many years, especially as a way to motivate employees. In the spirit of kaizen, people who work for Toyota are constantly being challenged to think of ways to improve the company and its methods of doing business. This video presentation was a sales conference tool that sought to inspire sales teams to start using this mantra and strive always to improve.