Art Direction: Lee Jackson
Copywriting: Brendan Shanahan
Telstra is Australia’s largest telecommunications company and one of the nation’s biggest private-sector employers. This huge project required us to create the look and tone for Telstra’s “Onboarding” intranet portal. A requirement for all new Telstra employees, the onboarding process consists of more than 400 individual web pages, encompassing everything from payment procedures to equal opportunity policy to the history of Telstra. The information was broken down into five, easily digestible “chapters”. At the end of each chapter was a quiz. Correct answers unlocked the next chapter and gifted bonuses to the new employee, such as items from the Telstra shop.