New Zealand Coastguard – “Team Rescue”2017-03-02T23:15:24+00:00

Project Description


Client: New Zealand Coastguard
Art Direction: Lee Jackson
Copywriting: Brendan Shanahan

Description: In their native country, the New Zealand Coastguard is something of a cultural icon, almost what surf lifesavers are to Australians. Staffed entirely by volunteers, the Coastguard is a strong part of local communities and relies on philanthropy for their funding. “Team Rescue” was a regular giving program we created to give the Coastguard a donor base that would feel like part of a brave team, even if they were not on the water themselves. The bold colour scheme is inspired by the stormy seas of New Zealand, punctuated by the red of the Coastguard’s boats and lifejackets.