Client: IFAW – International Fund for Animal Welfare
Art Direction: Lee Jackson
Copywriter: Brendan Shanahan
The International Fund for Animal Welfare (IFAW) is one of the world’s largest animal charities, but is relatively unknown in Australia. This regular giving program was conceived as a way for people to connect with the organisation and make regular donations. The name i4animals is a play on “IFAW” – it is, simultaneously, a mission statement and declaration of belonging for the donor. The i4animals campaign encompassed a welcome pack for new donors as well as a street campaign designed to sign up donors on the spot.