Project Description


Client: GoGet Carshare
Art Direction: Lee Jackson
Copywriter: Brendan Shanahan

GoGet is Australia’s largest car sharing service and growing rapidly. Caballeros Creative was tasked with creating all the digital and DM strategy for GoGet, as well as TV and cinema advertising. Car sharing is aimed primarily at the inner regions of Australia’s capitals and includes household and business users. Our campaigns for household users have focused primarily on the freedom offered by car sharing – a model that allows the use of a car without the hassles of owning it, such as maintenance, petrol or finding parking in the busy inner city. Business campaigns, however, have tended to focus on the cost-savings offered by GoGet, a substantially cheaper option than, for example, fleet cars or travel expenses such as Cabcharge. [/ut_one_half_last]