Art Director: Lee Jackson
Copywriter: Brendan Shanahan
Animation & Production: In The Thicket Production
Description: GoGet is Australia’s largest and fastest-growing carshare company. This animation – intended for cinema advertising – was designed to raise brand awareness and sell the notion of carshare as a more flexible alternative to car ownership. To this end, Caballeros created Go, a shape-changing, happy-go-lucky character who embodies the spirit of independence and flexibility offered by a service that “shapes to your life”. In the final scene, Go transforms himself into one of the iconic orange wing mirrors that identify GoGet vehicles, personifying the freedom inherent in carsharing.