CARE Australia – Emergency Fundraising Marketing2017-02-24T17:19:08+00:00

Project Description

 

Client: Care Australia
Art Direction: Lee Jackson
Copywriter: Brendan Shanahan

Description: CARE Australia is a non-profit that works in the developing world by assisting with emergency disaster relief, community building projects and, especially, supporting women and girls through economic and educational empowerment. This mail pack was an emergency relief appeal with the added, wider goals of signing up more regular donors and retaining current donors. The pack emphasises the positive role women play in affected communities and encouraged donor engagement via personal stories.